Lockdown was tough. That´s why we unlocked new pleasures in a virtual format, which people could experiment at home. We kicked of the summer with The Fade Out, where superstar DJ Jonas Blue and sleep expert Tom Middleton streamed a unique all-night gig designed to help people fall asleep. The curated soundtrack was designed to ease listeners’ brainwaves through the cycles of non REM and REM sleep, creating a uniquely pleasurable experience.
The campaign went global, including several markets: Japan, Italy, Spain, Romania and Ukraine.
This work was created while employed as a graphic designer. Please note that BAT is the commercial copyright holder of this content.