Imagine plastic began to disappear.
Plastic pollution has become one of the most pressing environmental issues. “Spectra” aims to examine the role of plastic in our everyday lives. We have become so accustomed to its use that we unconsciously tend to choose the plastic-based option.
The campaign materialised in a magazine published in a hypothetical reality in which plastic is disappearing. The project aims for readers to self-analyze their consumption habits and assess the consequences.