BRAND CONTENT: USING HUMOUR TO INCREASE AUDIENCE ENGAGEMENT
The digital environment is awash with brands competing for exposure. Many try to capture the attention of the audience for a quick like, focusing on attractive content but lacking a strong concept.
The idea behind Media Markt´s “Playing with humour” campaign is to create content that invites creative thinking, playing with the audiences´ imagination. They experience a whole new understanding of the products, having fun while trying to guess the meaning behind the designs.
The imaginary used is bold and memorable, engaging in a fun, irreverent style. The campaign was devised specifically for Media Markt Spain´s social media channels and latest formats, including motion graphics for social media content and campaigns.