BRAND CONTENT: USING HUMOUR TO INCREASE AUDIENCE ENGAGEMENT

MEDIA MARKT

Social media HUMOUR

The digital environment is awash with brands competing for exposure. Many try to capture the attention of the audience for a quick like, focusing on attractive content but lacking a strong concept.

The idea behind Media Markt´s “Playing with humour” campaign is to create content that invites creative thinking, playing with the audiences´ imagination. They experience a whole new understanding of the products, having fun while trying to guess the meaning behind the designs.

The imaginary used is bold and memorable, engaging in a fun, irreverent style. The campaign was devised specifically for Media Markt Spain´s social media channels and latest formats, including motion graphics for social media content and campaigns.

Client
Media Markt
Work
CampaignSocial Media
Categories
Art DirectionGraphic Design

Disclaimer: This work was created during my time at Firma (Branding & Innovation Agency) as a motion graphics designer. Please note that Firma is the commercial copyright holder of this content.